What We Do

We monitor a multitude of marketplaces, keeping abreast of key trends to choose which products and services to cover. Within any one category, we may research dozens, even hundreds, of choices to arrive at a short list, usually of 10 products. Those top picks are evaluated, scored and ranked within TTR's signature side-by-side presentation.

Hands-on use and evaluation

We are committed to obtaining and using the products and services we review. We either borrow them from manufacturers, with no conditions attached, or purchase them as regular consumers. We then use them as any consumer would to help identify and assess their most important features and attributes.

Scoring & Ranking

We use our tests to gather data on performance, features, ease of use, and other attributes. That data is then scored, and the scores are weighted to create an overall score, using a proprietary weighted system. The products are then ranked by those scores, with the three top-ranked products being designated as Gold, Silver and Bronze Award winners.

Editorial Independence

We maintain a strict separation between the editorial process and the work of our sales team. Once our writers and editors complete a review, sales staff pursues various means of developing revenue for that content. Those means include traditional advertising, sponsorship of all available advertising, sending sales leads on services on to partners, and selling reviewed products ourselves through Herman Street, our online retail store.

Updates

Since products, services, and marketplaces inevitably change over time, we periodically update reviews and product lineups to ensure they continue to provide the most relevant information and advice. A product's score and ranking may change as new products are reviewed, and new features and attributes are added to the evaluation protocol.